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Smartraveller Campaign 2016
The Australian Government launched a new Smartraveller 2016 campaign to help Australian travellers prepare for their trips overseas. The new campaign aims to remind Australians to prepare for their upcoming trips and to take responsibility for themselves when travelling overseas.
With Australians continuing to travel in ever-increasing numbers, with almost 10 million trips taken in the last financial year, the Smartraveller message continues to be critically important: 'be informed, be prepared':
- check the Smartraveller website for information about destination countries and other travel bulletins and subscribe to the relevant advisories;
- register travel details on the website so that consular officers, family and friends back home are able to contact an emergency; and
- insure yourself by taking out travel insurance with an appropriate level of cover.
When Australians travel without adequate preparation, or make irresponsible choices, there can be very serious consequences for themselves and their family.
The advertisements will be featured on television and in digital, print, outdoor and social media as well as translated for non-English speaking Australians. There will also be a new Smartraveller smartphone application for android devices which will complement the existing iPhone application.
The Smartraveller campaign aligns with the Australian Government's Consular Strategy 2014-16, while taking a fun and light-hearted approach to the serious issue of being informed and prepared to travel safely overseas.
For more information about Smartraveller visit smartraveller.gov.au
To see the advertising campaign visit www.youtube.com/user/dfat